It is the time of year when businesses start getting busy. Right before Thanksgiving, the holiday shopping rush begins. This includes both traditional retailers and online commerce as well. Do not let Christmas sneak up on you without ensuring that your business can handle the shopping increase.

What can you do to make sure you can handle increased credit card processing during the busy Christmas season? Do not forget to have your technology running as smoothly as possible. Make sure you can handle a big increase in traffic on your web site. If the customer orders do not make it through because you have not accounted for increased traffic, you will have a headache on your hands.

Make sure you have everything in stock. Because ecommerce sites can see an increase of up to 30% in their orders during the holiday shopping rush, your stock can drop dramatically. Remember that many shoppers wait until the last minute to do their shopping – even online! So be sure to cater to them as well as the early shoppers.

Make sure your web site is in tiptop shape. Can customers find stuff easily and quickly? It is important that they can, as many will be in a hurry when shopping. Make sure your order page works properly as you will see increased credit card processing. Also, make sure the search engine is working properly so customers can find things without difficulty. If you offer items such as DVD players, be sure to list DVD links on that page. Cross referencing items can lead to increased credit card processing. As for the page itself, using a festive design to celebrate the holidays can help bring in customers. The visual design of the page is not to be underestimated.

Finally, remember to thank your regular customers with a holiday card. It sounds a bit like a gimmick, but something as simple as this can bring them back in for more orders.

Labels: credit card processing, online shopping, online store security, preparing for the shopping rush